Employers recruiting lap dancers, strippers, topless barmaids and "web-cam performers" will no longer be allowed to place adverts at jobcentres, the government has announced.
Since a high court legal challenge by Ann Summers in 2003, jobcentres the length and breadth of the land have accepted vacancies in the adult entertainment industry.
Before that case, the Department for Work and Pensions placed a ban on advertising jobs connected with "the sex or personal services industry".
But the ban was scrapped after Ann Summers, a sex toys and suggestive lingerie retailer, successfully argued that its stores were not sex shops and that the ban was "unlawful, unfair and illogical".
The new government has now formulated a ban on advertising jobs that "involve the direct sexual stimulation of others".
"Publicly funded services should not be a conduit to this work", said employment minister Chris Grayling.
Mr Grayling added:
"It's absolutely wrong that the Government advertises jobs that could support the exploitation of people. We shouldn't put vulnerable people in an environment where they're exposed to these types of jobs and could feel under pressure to work in the sex industry."
Jobcentres will, however, continue to accept other vacancies in the retail, manufacturing and distribution sectors of the industry, and cleaning jobs in lap dancing clubs for example will still be advertised.